R O L E : C R E A T I V E D I R E C T I O N | D E S I G N | U X | G A M E D E S I G N
Daisy by Marc Jacobs was initially introduced as an invite-only experience. Perfume and Fashion influencers were initially given a code to access the website and win Marc Jacobs products. This closed-site experience created such a buzz that membership grew to 100,000+ users within weeks after public launch.
